ActiveCampaign is an all in one marketing platform for creating a highly converting sales pipeline and manage the contacts in one place. A range of automation and integrations can be added to the platform to enhance it even further.

Software Type: Marketing Software

Developer: ActiveCampaign

Operating System: Online/Android/iOS

ActiveCampaign: An Overview

ActiveCampaign is a marketing and leads management platform which offers contacts creation, campaign creation and management, deals, lists and form creation, conversation facility, and lots of automation and integrations. It also offers cross-platform availability so the platform is accessible from all the devices one may come across.

ActiveCampaign: Key Points to Consider

Contact Management: 

Users can very easily add contacts or import contacts from an existing platform. The contacts can be also exported for any third-party uses. The contact management dashboard lets the user send an email to the contact directly. Users can also add a deal or note to further reach.

Campaign Creation: 

As the name suggests ActiveCampaign is suitable for running highly converting campaigns across all platforms. Users can select the type of campaign; add various automation and so on. The drag and drop campaign designer let one design anything very easily. It also offers a huge template library.


Automation is a cool feature offered by ActiveCampaign, where users can select from the various pre-made automation such as automation for e-commerce, online learning, travel and any type of business activities. One can also create automation from scratch and add various triggers and actions while creating their campaigns.

Deals Creation: 

ActiveCampaign offers the facility to create a sales pipeline, select currency, add team members and assign them various tasks to successfully seal a deal with the customer. One can access all the activities and manage it at all steps by adding stages and duration.


A new feature of ActiveCampaign which can be used to capture more leads and provide highly personalized support to customers or clients while keeping their data on the platform. The conversation let the user engage with customers through webchat and email. Team members can also send, receive and manage messages through a unified inbox. This feature can be further enhanced by adding automation or by offering attractive deals.

Forms and integrations: 

Users can also create highly customizable forms by selecting the form name and type. One can add automation and deals to enhance its efficiency even further. All the actions in the platform can be analyzed from the report and analytics menu and the report can be exported as CSV format for the third party uses. ActiveCampaign can be configured with various famous third party platforms such as WordPress, Google, Microsoft and more.

ActiveCampaign: Pricing & Plans

Users can use the platform for free. Apart from the free plans, ActiveCampaign also offers lots of premium plans for users. The price for premium plans starts from 9 USD.

ActiveCampaign: The Bottom Line

ActiveCampaign is a leading marketing platform creating highly converting campaigns. The best part is that most of the features can be used for free.

ActiveCampaign Features

Marketing Automation

A/B Testing

Marketing Automation

Dynamic Content

Analytics/ROI Tracking

Landing pages

Social Marketing

Website Visitor Tracking

About ActiveCampaign
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