(Last Updated On: February 22, 2018)

Are you looking for various digital marketing strategies to learn and follow? If yes, you are at the right place where we shall discuss different innovative digital marketing ideas that were popular in 2017 and are going to rock in the new year 2018 as well.

Digital marketers or simply marketers look out for new trends every time an year ends and a new one embarks. Like, just in one day, everything will be changed. Earlier, in times of outbound marketing, the major dependencies of people were limited to some second-grade techniques such as spamming and non-pertinent advertising. These tactics did nothing but to hit back in the head.

After having years of experience as a specialist in a digital marketing company, I wouldn’t even refer those old-hat annoying tactics as ‘tactics’. They were not good for brand value, for business, and fell off the ground in the long run. Thanks to advanced analytics tools that we have got now. We can efficiently measure and test every single step we take in terms of SEO and marketing. Marketers are now approaching the right users with the right information. They are not annoying them anymore. They are helping them. And that’s really how digital marketing should be done.

A great number of old tactics even work and by looking at the number, we can’t stop doing those all of a sudden. We have goals that need to be met. We need data to take the next course of action. Hence, we have no other way than to stick to the tactics we already know while making sure to not to kill our curiosity and creativity in trying out new methodologies.

According to me, with each passing year we tend to learn a lot from our mistakes made in the digital marketing space. The span of past twelve-months collectively could be assumed as a pit where some tactics performed really well, while others kept going to its bottom. Our work was to weed out the cream, collect the middle and let the outdated ones get buried in the bottom. The Internet is now available to remotest of areas and more and more digital marketing experts are jumping in the Google arena every year, making the competition no less than a cut-throat one.

This has created the necessity of working even harder. Keep doing the right thing! Come up with new efforts altogether no matter how difficult it gets for us. A lot has happened in 2017. Yep, be it the sudden boost in the popularity and searches on mobile and android devices or increase in paid campaigns across social media channels and search engines, last year left a good bunch of things for us to remember.

I believe that a marketer can never be absolute. With every new second, comes new pieces of knowledge. I would say that I have learned a lot in 2017 that is strongly going to impact my digital marketing strategies in 2018.

Digital Marketing Strategy for 2018

Here are the important lessons 2017 taught me and the ones I would like to follow in the new year 2018 for better results. I hope these can be of some help to other marketers as well.

1. Reduce the Dependencies on Emails:

Email marketing has been the most powerful tool for marketers for years now. But, given the question, Is the email marketing still as effective as it was six years ago, what would you say? Of course, not, right?

On the other hand, where social media and search engines have grown up so strongly, shouldn’t you direct much of your marketing efforts juice towards emerging social marketing platforms?

2. Incorporating Inbound Messaging in Your Customer Acquisition Systems:

The world of marketing is wild. What digital marketing strategies will be embraced by users and which will be neglected right away, it’s hard to find out. For example, forms have been the most prominent way for potential customers to reach your business so far. However, it has become so common that it does not work that well anymore.

So, why not hire 2 or 3 sales executives to sit on the other side of inbound marketing and respond to your client’s queries? That would be far more convenient.

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3. Make Boring Stuff more interesting:

Don’t leave anything which you think will appear as boring to your clients. Let us simplify it by taking the example of podcast marketing. Since, the inception, podcast were marked as boring. Suddenly, hundreds of marketers had stopped using them. As a result, it faced no innovation in the long run. However, recently podcasting is again gaining traction due to the numerous handy and wonderful tools around. So, one has to adapt to any important changes that come on your way for desired outcomes.

As a marketing expert, you should keep on finding new ways to make any boring stuff more interesting and exciting. That’s how you can stand out from the rest.

Digital marketing is certainly a powerful tool. Probably the most powerful marketing technique so far. We read less of newspapers these days, sometimes we even miss our favourite TV shows and just stick to our latest phones instead. Digital marketing services are on their boom. Not every one of them is going to succeed. But yeah, if you are updated, you surely have got a chance of survival. It was always the survival of the fittest and it still is.

What are the digital marketing strategies that you wish to follow this year for improving your overall performance? Feel free to share your unique ideas and any suggestions thereon in the comments.