If there’s an industry out there that’s constantly changing, it’s marketing. Sure, there are fundamental principles that stay the same, but marketing is a dynamic, changeable field that’s constantly shifting. The reason for this is obvious: human society and behavior isn’t static, so marketing shouldn’t be, either.
Marketers have to not only adapt to changes in consumer behavior, but predict them as well. In the digital era, where customers are bombarded with information on all sides, this is especially important.
Marketing has changed profoundly in the last few decades, and will continue to do so as long as technology and society does. Earlier, we discussed one of the new approaches Omni Channel Marketing Solutions: How to Get Started?
Today, we’ll look at more new trends and techniques for marketing in 2020.
Marketing Trends for 2021
Here are some of the existing and emerging marketing trends that businesses are following:
1. Video Marketing
As smartphone adoption increases all over the globe, certain marketing approaches have become more impactful than others. One of these approaches is video marketing, which has risen in popularity over the past few years to become one of the top techniques in 2021.
A recent forecast released by Zenith predicts that the average person will watch 100 minutes of videos a day by 2021. Video has been proven to engage customers for longer and more consistently than other methods. It’s definitely going to be a necessary tool in many marketers’ arsenals for the foreseeable future.
Smartphones aren’t just a tool that customers can use to learn more about businesses, they’re also a tool for businesses to learn more about their customers. Triadex Services states that geo-targeted marketing, also known as geo-fencing, has become one of the best methods for businesses looking to stay relevant.
Geo-fencing is basically a localized campaign, using location data to send specific advertisements to phones within a certain area. It can be a great way to present customers with relevant advertisements, especially for stores looking to increase foot traffic.
3. Conversational Marketing
Conversational marketing is one of the most exciting marketing trends to emerge over the last few years. According to CMS Wire, conversational marketing is a proactive approach that can help seamlessly move customers through the sales funnel through communication in real time. Conversational marketing is personal, and can be done through the use of chatbots or real life customer service representatives. Companies’ social media pages, websites, and even smart speakers are all elements that can further fuel the growth of this technique.
4. Artificial Intelligence
Artificial intelligence may seem like the stuff of science fiction, but it’s been part of many businesses’ marketing strategies for years. As the technology develops and becomes more sophisticated, it’s sure to become a more significant element in different businesses’ campaigns.
The Content Marketing Institute illustrates this through several examples, including AI-powered pay-per-click advertising, content creation, and chatbots. Artificial intelligence and algorithms have been essential in predicting and anticipating customer needs and behaviors.
As the success of Artificial Intelligence or AI as a marketing approach is proven time and again, it’s more than likely that it will be seeing widespread adoption in businesses big and small in the years to come.
What do you think about the innovative marketing techniques applied by businesses? Feel free to share your views.